Before Zoho, SIMPLE BN DMCC was using Monday CRM to manage leads, client data, and sales activities. While functional, the platform was rigid, expensive to customise, and didn’t scale well with the company’s evolving needs. Every change required consulting support, slowing
down operations and limiting their agility.
Moreover, key issues included:
● Poor visibility into the sales pipeline
● Time-consuming data entry and client tracking
● Lack of integration with financial tools like Zoho Books
● Inadequate analytics for decision-making
They needed a simpler, more integrated CRM system that could serve both their sales and
support teams.