Customer relationship management (CRM) software has become the backbone of growing businesses as companies strive to generate more leads, enhance their lead-to-deal conversion rates, and deliver exceptional customer service.
With numerous CRM solutions offering similar features, entrepreneurs often face the challenge of selecting the right CRM tailored to their specific business needs.
To help with this decision, we’ve compiled a list of the top 10 CRM software companies 2024, focusing on:
- Platform overview
- Key features
- Notable customers using each CRM
- Pricing structure
At KG CRM Solutions, we specialize in the industry’s leading CRM—Zoho CRM. We hope this detailed overview of top CRM platforms gives you a clear understanding of the market landscape and helps you choose the best solution for your business needs.
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What Is CRM Software?
Customer Relationship Management (CRM) software is a business tool designed to manage, organize, and analyze interactions with customers, both current and prospective.
By centralizing customer data and automating various workflows, CRM software enhances communication, boosts sales performance, and improves customer service. It acts as a hub for storing customer information, tracking interactions, and supporting sales, marketing, and customer support teams in their daily operations.
Key Features of The Top 10 CRM Companies 2024
- Contact Management: Centralizes all customer and prospect information in one place, making it easy to track contact details, history, and preferences.
- Sales Pipeline Management: Helps manage leads and opportunities through every stage of the sales process, from initial contact to deal closure.
- Task and Activity Tracking: Assigns tasks and follow-ups to team members, ensuring no customer interaction slips through the cracks.
- Analytics and Reporting: Generates detailed reports and insights on sales performance, customer behavior, and other key metrics, enabling data-driven decision-making.
- Automation: Automates repetitive tasks such as sending follow-up emails, scheduling meetings, and managing workflows, allowing teams to focus on higher-value activities.
- Customer Support Tools: Provides tools like help desk integration, ticketing systems, and knowledge bases to streamline customer service efforts.
- Marketing Integration: Seamlessly integrates with marketing campaigns, enabling lead generation, email marketing, and social media tracking within the CRM.
- Mobile Access: Allows users to access CRM data and tools from any device, improving flexibility and real-time decision-making for sales and support teams on the go.
Benefits of Top 10 CRM Companies 2024
- Improved Customer Relationships: By having a 360-degree view of your customers, teams can offer personalized service and strengthen relationships.
- Enhanced Team Collaboration: CRM systems promote teamwork by allowing sales, marketing, and customer service teams to share insights and work towards common goals.
- Increased Sales Efficiency: With streamlined workflows and automated tasks, sales teams can focus on closing deals rather than administrative duties, increasing productivity.
- Data-Driven Decision Making: CRM tools provide valuable analytics and reports that help businesses make informed decisions about customer engagement, sales strategies, and service improvements.
- Better Customer Retention: CRM platforms help businesses track customer interactions, identify potential issues, and proactively address them, leading to higher retention rates.
- Streamlined Processes: Automating routine tasks reduces manual work, ensuring consistent and time-efficient processes.
- Scalability: Whether you are a small business or a large enterprise, CRM software can scale according to your needs, growing alongside your business.
However, we have compiled the top 10 CRM companies in 2024 that can build stronger relationships, streamline operations, and drive growth, ultimately enhancing customer satisfaction and business success.
Detailed Analysis – Top 10 CRM Companies 2024
Here is a detailed analysis of the top 10 CRM companies 2024. We have found some of the best CRM software companies and mentioned below the market-leading CRM industries.
Our experts tested all of them and found Zoho CRM Software as the best CRM platform 2024 that is moving beyond all limits with multiple features.
Let’s now briefly discuss the top 10 CRM companies 2024 that provide advanced functionality for diverse purposes.
1. Teamgate CRM
Teamgate is a highly intuitive, sales-focused CRM designed to simplify lead management. It provides powerful reporting tools and integrates seamlessly with other platforms.
Teamgate’s innovative design allows businesses to track customer journeys, making it one of the top 10 CRM companies in 2024.
Its cloud-based intelligent sales CRM system for small and mid-size teams allows users to tact with the sales process. However, you can develop specific selling skills with its advanced CRM features.
Pricing
- $0 for up to 2 users and 500 contacts—Starter
- $49.90 per month per user—Team
-
$74.90 per month per user—Growth
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Pros
- Reminders Module: Keeps track of deadlines and tasks with timely alerts to ensure nothing is missed.
- Auto Dialer: Enhances efficiency by speeding up reaching out to leads.
- Integrations: Seamless integration with Google and Mailchimp, automatically saving all Gmail emails within the CRM for easier management.
- Comprehensive Reports: Detailed reports and graphs offer clear insights into the company’s performance and growth trends.
- User-Friendly Interface: Intuitive design makes it easy for teams to navigate and utilize the system without extensive training.
- Customizable Pipelines: Tailor sales pipelines to match your business process, giving you more control over sales management.
Cons
- Limited Customization: Some users may find customization options insufficient for more complex business processes.
- Pricing: Can be relatively expensive for smaller teams or startups compared to other CRMs.
- Learning Curve: While user-friendly, teams may take time to fully leverage all advanced features.
- Mobile App Limitations: The mobile version may lack some functionality found in the desktop version.
2. Freshsales CRM
Freshsales, a part of the Freshworks ecosystem, offers advanced AI-powered lead scoring and workflow automation.
Known for its ease of use, Freshsales is perfect for businesses of all sizes. It’s no surprise this platform has earned its place among the top 10 CRM companies of 2024.
It provides an intuitive interface for managing leads, customer interactions, and tracking deals throughout the sales pipeline. Freshsales CRM offers AI-powered features, automation, and seamless integrations, making it suitable for businesses of all sizes.
It’s known for its simplicity, advanced automation tools, and the ability to track customer interactions across various channels like email, phone, and chat.
Pros
- AI-Powered Sales Tools: Freddy AI assists in predicting the next best actions, scoring leads, and improving sales forecasting accuracy.
- Visual Sales Pipeline: Easy-to-use drag-and-drop functionality to manage deals in the sales pipeline.
- 360-Degree Customer View: Centralized customer profiles that integrate all interactions (emails, calls, chats, and meetings) for a comprehensive view.
- Automation: Automates repetitive tasks like sending follow-up emails, updating statuses, and more, helping to increase efficiency.
Cons
- Limited Reporting in Lower Plans: Advanced reporting features are only available in higher-priced plans, limiting insights for smaller businesses on basic plans.
- Customization Complexity: More advanced customizations can be difficult for users without technical expertise.
- Mobile App: While useful, the mobile version may lack the full functionality available on the desktop.
- Price Scaling: The cost can escalate as you add more users or need access to advanced features.
Pricing
Freshsales CRM offers different pricing tiers to cater to a range of business needs:
- Free Plan: Basic CRM features for small teams.
- Growth: $15/user per month (billed annually) – includes email and phone integration, contact management, and sales sequences.
- Pro: $39/user per month (billed annually) – adds advanced lead scoring, time-based workflows, and custom dashboards.
- Enterprise: $69/user per month (billed annually) – includes advanced AI tools, audit logs, and custom modules.
Freshsales CRM also offers a free trial so businesses can explore the platform before committing to a paid plan.
3. Pipedrive CRM
Pipedrive excels in sales pipeline management, offering an easy-to-use interface that helps businesses close deals faster. With customizable pipelines and integrated communication tools, Pipedrive has established itself as one of the top 10 CRM companies for 2024.
It user-friendly interface with intuitive drag-and-drop pipelines, making it easy to track deals, manage contacts, and automate repetitive tasks.
Pipedrive is ideal for businesses that prioritize sales management, offering a strong visual pipeline that helps users maintain focus on their most important deals.
Pros of Pipedrive CRM:
- Easy-to-use Interface: The visual pipeline and simple drag-and-drop features make Pipedrive accessible for users with little technical knowledge.
- Customizable Pipelines: Pipedrive allows users to customize their sales pipelines, stages, and workflows, adapting to various business needs.
- Sales Automation: The tool offers automation features for repetitive tasks such as follow-ups, email reminders, and deal progression, helping sales teams stay organized.
- Excellent Reporting: Detailed sales reporting and analytics give insight into team performance, pipeline health, and sales forecasting.
- Mobile App: Pipedrive’s mobile app enables sales teams to manage deals and tasks on the go, syncing data in real-time.
- Integrations: It integrates with numerous third-party apps like Slack, Google Workspace, and Mailchimp, enhancing its functionality.
Cons of Pipedrive CRM:
- Limited Advanced Features: While great for sales teams, Pipedrive lacks some advanced CRM features such as marketing automation or customer support tools, which other CRMs offer.
- Pricing for Advanced Features: Some of Pipedrive’s more advanced features, like workflow automation, require higher-tier pricing plans.
- Not Ideal for Complex Workflows: Pipedrive works best for straightforward sales processes. Complex business workflows may require more customization options.
- Limited Free Plan: Unlike some CRMs, Pipedrive doesn’t offer a free plan, only a 14-day free trial.
Pipedrive Pricing:
Pipedrive offers four pricing tiers, all billed either monthly or annually (with a discount for annual payments):
- Essential: $14.90 per user/month (billed annually)
- Basic pipeline management and deal tracking.
- Advanced: $27.90 per user/month (billed annually)
- Adds email tracking, automation, and customizable pipelines.
- Professional: $49.90 per user/month (billed annually)
- Includes advanced reporting, forecasting, and team management features.
- Enterprise: $99.00 per user/month (billed annually)
- Offers unlimited features, custom onboarding, and support for large teams.
4. Bigin by Zoho CRM
For small businesses, Bigin by Zoho CRM is a lightweight yet powerful solution. Its simple user interface and affordability make it a standout.
With authorized partners of Zoho, Bigin is gaining traction globally, ranking among the top 10 CRM companies this year.
It is ideal for businesses transitioning from spreadsheets or needing a basic CRM without the complexity of full-fledged CRM systems.
Bigin offers an easy-to-use interface with powerful features like pipeline management, task automation, and integrations with Zoho’s ecosystem of apps.
Pros of Bigin by Zoho CRM:
- User-Friendly Interface: Bigin is designed for simplicity, with an intuitive pipeline view that helps users track deals and manage contacts effortlessly.
- Quick Setup: Businesses can get started with Bigin in minutes, thanks to its minimal setup and straightforward implementation process.
- Customization: The platform allows users to customize pipelines, fields, and workflows to suit their business needs, even at a basic level.
- Seamless Integrations: Bigin integrates seamlessly with other Zoho products (Zoho Books, Zoho Desk, etc.) and third-party tools like Gmail, Office 365, and Google Workspace, enhancing its utility.
- Mobile App: The Bigin mobile app provides full CRM functionality on the go, allowing users to access customer data and manage tasks anywhere, anytime.
- Affordable Pricing: Bigin is one of the most budget-friendly CRMs on the market, making it ideal for small businesses or startups with limited resources.
Cons of Bigin by Zoho CRM:
- Scalability: Bigin is perfect for smaller teams, but businesses with growing sales needs may eventually need to upgrade to a more robust CRM system like Zoho CRM.
- Limited Customization: Although Bigin offers customization options, these are more restricted compared to full-fledged CRMs, which could be limiting for more complex business processes.
Pricing:
Zoho Bigin keeps its pricing simple and affordable, offering two main plans:
- Free Plan:
- Basic pipeline management for up to one user.
- Limited features for individual users or very small businesses.
- Express Plan: $7 per user/month (billed annually)
- Includes custom pipelines, workflow automation, web forms, and integrations with Zoho and other apps.
- Ideal for small businesses with growing CRM needs.
Bigin is highly cost-effective, providing essential CRM features at a fraction of the cost of most other CRM systems. It’s perfect for small businesses that don’t want to invest heavily in complex CRMs.
For small businesses that need a cost-effective, easy-to-use CRM solution, Bigin by Zoho CRM delivers the essential tools for managing customer relationships and growing sales without unnecessary complexity.
5. HubSpot CRM
HubSpot is a leading name in the CRM world, providing an all-in-one solution for marketing, sales, and customer service. HubSpot’s CRM is free and provides unlimited users and contacts, making it a popular choice. Its robust features ensure HubSpot stays among the top 10 CRM companies in 2024.
6. Salesmate.io
Salesmate.io is known for its advanced automation features, allowing businesses to streamline their sales process efficiently. This cloud-based CRM is highly customizable and helps teams improve their productivity.
Salesmate offers a range of features like pipeline management, sales automation, reporting, and email marketing, all within a user-friendly interface. It’s particularly suited for sales teams that need an affordable, intuitive CRM to manage their sales pipelines and automate repetitive tasks.
Pros of Salesmate.io:
- Affordable Pricing: Salesmate offers competitive pricing with various features at each tier, making it accessible for small and medium-sized businesses.
- User-Friendly Interface: The CRM provides a simple and clean interface that’s easy for new users to navigate, minimizing the learning curve.
- Sales Automation: Salesmate provides a variety of automation features to streamline tasks such as follow-ups, email sequences, and deal progression, improving efficiency for sales teams.
- Customization: Users can customize pipelines, workflows, and sales processes to fit their specific business needs.
- Integration Options: Salesmate integrates with popular third-party tools like Zapier, Google Workspace, and Mailchimp, expanding its functionality.
Cons of Salesmate.io:
- Limited Features in Basic Plan: The entry-level plan lacks some advanced features such as in-depth reporting and automation, which may be essential for larger teams.
- No Free Plan: Unlike some CRM platforms, Salesmate does not offer a completely free plan—only a 15-day free trial.
- Limited Advanced Customization: While the CRM is customizable, it may lack the level of advanced customization that larger businesses with complex workflows may require.
- Fewer Integrations: Although Salesmate has integration options, it doesn’t offer as many integrations as some of its larger competitors, which could be a limitation for businesses that rely heavily on third-party apps.
- Customer Support on Lower Tiers: Some users have reported slower response times or limited support for lower-tier plans.
Salesmate.io Pricing:
Salesmate offers three pricing tiers, all billed either monthly or annually (with a discount for annual payments):
- Starter Plan: $12 per user/month (billed annually)
- Includes deal management, email tracking, sales automation, custom fields, and basic reporting.
- Growth Plan: $24 per user/month (billed annually)
- Adds features such as advanced reporting, custom dashboards, sales sequences, email campaigns, and workflow automation.
- Boost Plan: $40 per user/month (billed annually)
- Includes advanced features like sales forecasting, team management, voice and SMS integration, advanced workflows, and extended support.
Salesmate’s pricing is highly competitive, offering businesses flexibility based on their specific needs. Its Starter Plan is affordable for small teams, while the Growth and Boost Plans provide more advanced tools for growing businesses that need to scale their sales operations.
7. Less Annoying CRM
As the name suggests, Less Annoying CRM is designed to keep things simple. It’s a perfect fit for small businesses seeking a hassle-free solution with essential CRM features. This user-friendly platform is an excellent addition to the top 10 CRM companies for 2024.
LACRM offers essential features like contact management, pipeline tracking, task scheduling, and calendar integration—all within a highly intuitive interface.
Pros of Less Annoying CRM:
- Simple and User-Friendly: LACRM is incredibly easy to use, with a clean interface that requires little to no training. This makes it perfect for users new to CRM software.
- Affordable Flat Pricing: The CRM offers a single, low-cost pricing plan, which is particularly appealing for small businesses and solopreneurs.
- Unlimited Contacts and Storage: LACRM provides unlimited contacts and data storage, ensuring that businesses don’t have to worry about hitting limits as they grow.
- Customizable Pipelines: Users can create and customize sales pipelines and workflows to suit their business processes.
- Great Customer Support: LACRM is known for its responsive and helpful customer support, making it easy for users to resolve any issues quickly.
- No Contracts or Hidden Fees: LACRM has a transparent pricing structure with no long-term contracts, so users can cancel anytime without penalties.
- Mobile Access: LACRM offers a mobile-friendly web app that allows users to manage their CRM data on the go, though it’s not a native app.
Cons of Less Annoying CRM:
- Limited Features: LACRM focuses on simplicity, so it lacks many advanced features like marketing automation, workflow automation, and detailed reporting that larger CRMs offer.
- No Third-Party Integrations: Unlike many other CRMs, LACRM does not offer integrations with third-party apps like email marketing tools or social media platforms, which could be a drawback for businesses that need seamless integration with other software.
- Basic Reporting: While it offers simple reporting, businesses that require in-depth analytics or custom reports may find LACRM lacking in this department.
- No Native Mobile App: While the CRM can be accessed via mobile browsers, there is no dedicated mobile app, which could be inconvenient for users who rely heavily on mobile functionality.
- Limited Scalability: LACRM is perfect for small teams, but as businesses grow, they may require more advanced features and tools that this CRM doesn’t provide.
Less Annoying CRM Pricing:
Less Annoying CRM keeps its pricing simple:
- $15 per user/month (billed monthly).
- Includes all features: unlimited contacts, pipelines, tasks, and data storage.
- No additional fees or feature-based pricing tiers.
8. Keap (formerly Infusionsoft)
Keap is a comprehensive CRM offering marketing automation, sales automation, and payment processing, all in one platform. It’s particularly useful for small businesses looking for an integrated solution. Keap has solidified its position among the top 10 CRM companies 2024 with its impressive feature set.
It combines CRM functionality with sales automation and email marketing, making it a versatile solution for businesses looking to nurture leads, manage contacts, and automate repetitive tasks. Keap is especially useful for businesses that need both a CRM and marketing automation system in one package.
Pros of Keap CRM:
- All-in-One Solution: Keap integrates CRM, sales, and marketing automation into a single platform, reducing the need for separate tools.
- Marketing Automation: Keap’s automation tools allow users to create email campaigns, automated follow-ups, and workflows, simplifying lead nurturing and customer engagement.
- Easy-to-Use Interface: The platform has a user-friendly design that simplifies contact management, sales pipelines, and email marketing.
- Customizable Workflows: Businesses can customize automation workflows based on triggers, making it easy to automate sales and marketing processes according to specific business needs.
- Excellent Support and Resources: Keap offers comprehensive customer support, including live chat, webinars, and a large library of resources to help users get the most out of the platform.
- Built-in Payment Processing: Keap allows businesses to send invoices, collect payments, and track transactions directly through the CRM, which is a valuable feature for service-based businesses.
- Mobile App: Keap offers a mobile app that allows users to manage contacts, send emails, and view tasks on the go.
Cons of Keap CRM:
- Expensive for Small Businesses: Keap’s pricing, particularly for the more advanced plans, may be too high for very small businesses or solopreneurs, especially when compared to other CRM options.
- Limited Features on Lower-Tier Plans: The entry-level plans offer fewer advanced features (e.g., limited automation, fewer contacts), which may push businesses toward the more expensive tiers.
- Learning Curve: While Keap offers a lot of functionality, there is a learning curve for users who are new to CRM systems, particularly when it comes to setting up and managing automation.
- Limited Customization for Reports: Some users have noted that Keap’s reporting features lack the depth and customization options offered by other CRMs.
- Data Migration Issues: Some users have reported difficulties with data migration, particularly when importing contacts from other CRM systems.
Keap CRM Pricing:
Keap offers several pricing plans based on the number of contacts and access to features:
- Keap Lite: $159 per month (billed annually)
- Includes basic CRM features, email marketing, appointment scheduling, and invoicing for up to 500 contacts. Ideal for solopreneurs and very small teams.
- Keap Pro: $249 per month (billed annually)
- Adds advanced automation, landing pages, pipelines, and more customization options for up to 500 contacts. Suitable for growing small businesses that need more robust automation and marketing tools.
- Keap Max: $349 per month (billed annually)
- Includes everything in Pro, plus lead scoring, analytics, sales funnels, and additional reporting features. Designed for established businesses with more complex sales processes.
- Keap Max Classic (Formerly Infusionsoft): Pricing varies (starts around $199 per month, billed annually)
- Offers the most advanced features like complex sales funnels, deep integrations, and e-commerce support. This plan is best for businesses that need a fully integrated CRM with powerful marketing automation.
9. Copper CRM
Copper is built to work seamlessly with Google Workspace, making it a top choice for businesses relying on Google tools. Its intuitive design and deep integration capabilities have made it one of the top 10 CRM companies in 2024.
Pros of Copper CRM:
- G Suite Integration: Copper is built specifically to work seamlessly with Google Workspace (formerly G Suite). This allows users to integrate their CRM with Gmail, Calendar, Drive, and other Google apps, making workflow smooth and efficient.
- User-Friendly Interface: Copper’s interface is intuitive, easy to navigate, and designed with simplicity in mind. It’s great for teams that are less tech-savvy or don’t have time for a steep learning curve.
- Automation Features: Copper offers various automation tools like task reminders, follow-ups, and pipeline automation to streamline workflows and reduce manual tasks.
- Customizable Pipelines: Users can tailor pipelines and fields according to their unique business processes, offering flexibility in managing sales workflows.
- Mobile App: Copper’s mobile app is responsive, allowing users to manage leads, contacts, and deals on the go, keeping teams connected even outside the office.
- Collaboration Tools: Since it integrates well with G Suite, teams can easily collaborate by sharing documents, emails, and tasks within the CRM without switching between different tools.
Cons of Copper CRM:
- Limited Advanced Features: While Copper is excellent for small to mid-sized businesses, it lacks some of the more advanced features that larger enterprises may need, such as advanced reporting, AI-driven insights, or deep customization.
- Limited Customization for Reports: Reporting capabilities are somewhat limited compared to other CRMs. Users looking for detailed and customizable reports might find it insufficient.
- High Pricing for Smaller Businesses: Copper’s pricing, while reasonable for mid-sized companies, might be expensive for smaller businesses, especially for its more feature-rich plans.
- No Free Plan: Unlike some CRMs that offer free tiers, Copper does not have a free version. Its lowest-priced plan offers limited functionality and may not be enough for some users.
- G Suite Dependency: Copper’s tight integration with G Suite is great if you already use Google’s tools. However, if your company does not rely on Google Workspace, you may find it less appealing.
Pricing of Copper CRM:
- Basic Plan:
- Cost: $29 per user/month (billed annually)
- Features: Core CRM functionalities like email templates, pipelines, task tracking, G Suite integration, and basic reporting.
- Professional Plan:
- Cost: $69 per user/month (billed annually)
- Features: Everything in the Basic Plan, plus bulk email sending, workflow automation, goal tracking, and custom reporting.
- Business Plan:
- Cost: $134 per user/month (billed annually)
- Features: Advanced reporting, premium integrations, unlimited email history, dedicated customer success manager, and priority support.
All plans come with a 14-day free trial for users to test the features before committing.
10. Zoho CRM
Zoho CRM continues to be a leader in the CRM space with its robust features and comprehensive suite of tools. It caters to businesses of all sizes, offering advanced analytics, AI-powered automation, and seamless integrations.
With authorized partners of Zoho available worldwide, businesses can maximize the potential of Zoho CRM with expert guidance. Zoho CRM undoubtedly remains one of the top 10 CRM companies in 2024.
Why Choose an Authorized Partner of Zoho?
When selecting a CRM, partnering with an expert can make all the difference. Authorized partners of Zoho provide a wealth of knowledge and customized solutions tailored to your business needs.
Whether you opt for Zoho CRM or Bigin by Zoho, authorized partners of Zoho ensure you receive top-notch support throughout the process.
Choosing an authorized partner of Zoho is essential for businesses looking to leverage the full potential of Zoho’s comprehensive suite of applications. Authorized partners possess in-depth knowledge and expertise in Zoho products, ensuring that they can provide tailored solutions that align with your business needs.
They offer valuable insights into best practices, efficient implementation strategies, and ongoing support, enabling companies to maximize their return on investment.
With the increasing competition among the top 10 CRM companies in 2024, partnering with a knowledgeable and experienced provider can make a significant difference in streamlining your operations and enhancing customer relationships.
Among the best partners of Zoho, KG CRM Solutions stands out for its commitment to delivering exceptional service and expertise in Zoho CRM, making it an ideal choice for businesses seeking reliable guidance.