In 2024, the demand for Customer Relationship Management (CRM) solutions is soaring as businesses increasingly seek to enhance customer engagement and optimize their processes.
As a global tech hub, India hosts some of the largest CRM providers, each offering distinct features tailored to meet the varying needs of businesses. In this blog, we’ll delve into the top 5 biggest CRM companies in India for 2024, highlighting their unique selling points (USPs) and standout features that make them leaders in the industry.
Top 5 CRM Companies in India to Consider
Whether you’re a small startup or a large enterprise, selecting CRM software that aligns with your specific business needs is essential.
Here’s a carefully curated list of the best CRM tools in India to help you make a well-informed decision.
1. Zoho CRM: Best CRM Company in India
Zoho CRM is a global leader in customer relationship management, with a strong presence in India.
What sets Zoho CRM apart is its ability to offer deep customization, allowing businesses to adapt the platform to their unique workflows and requirements. Its AI-powered assistant, Zia, brings automation to routine tasks like lead scoring, forecasting, and follow-ups.
Additionally, Zia provides predictive analytics and smart recommendations, empowering businesses with data-driven insights to make informed decisions and improve sales performance.
The platform also supports seamless integration with Zoho’s suite of apps and third-party tools, enhancing productivity and collaboration across teams.
Key Features
- Lead management
- Reporting and analytics
- Data access
- Omnichannel communication
Third-Party Ratings:
- Capterra: 4.3/5
- G2: 4.1/5
- Software Suggest: 4.6/5
- TechJockey: 4.4/5
Pricing:
- Standard- INR 800/user/month
- Professional- INR 1,400/user/month
- Enterprise- INR 2,400/user/month
- Ultimate- INR 2,600/user/month
2. Freshsales by Freshworks – Top CRM Provider in India
It is a top CRM provider in India, known for its comprehensive communication integration.
Freshsales stands out because its unified platform connects to email, phone, chat, and social media, enabling businesses to manage all customer interactions in one place.
This provides a holistic 360-degree view of each customer, ensuring no touchpoint is missed.
Freshsales also incorporates AI-driven automation for lead scoring, email tracking, and personalized outreach, enhancing sales productivity. Its intuitive interface and built-in analytics further support smarter decision-making and faster response times, optimizing overall customer engagement.
Key Features
- Contact management
- Account management
- Contact lifecycle stages
- Marketing lists
Third-Party Ratings
- Capterra: 4.5/5
- G2: 4.5/5
- Software Suggest: 4.6/5
- TechJockey: Not rated
Pricing
- Growth- INR 749/user/month
- Pro- INR 3,239/user/month
- Enterprise- INR 4,899/user/month
3. Salesforce India: Comprehensive Cloud Platform & AI-Powered Insights
Salesforce continues to dominate the CRM space in India, particularly among large enterprises. Its standout features include a robust, cloud-based platform that supports effortless scalability, allowing businesses to expand without disruption.
Salesforce’s advanced AI-powered analytics, driven by its Einstein AI, offer predictive insights and real-time data visualization, helping businesses make strategic decisions.
The platform’s extensive suite of tools covers sales, service, marketing, and customer support, all integrated seamlessly. Additionally, Salesforce’s vast ecosystem of third-party apps and customizable workflows ensures businesses can tailor the CRM to their needs while maintaining a unified, streamlined experience.
Key Features
- Advanced analytics
- Security
- Comprehensive customer profiles
- Collaboration capabilities
Third-Party Ratings
- Capterra: 4.4/5
- G2: 4.3/5
- Software Suggest: 4.6/5
- TechJockey: 4.6/5
Pricing
- Starter Suite- INR 2072/user/month
- Professional- INR 6631/user/month
- Enterprise- INR 13676/user/month
4. HubSpot CRM: Unified CRM Software in India
Inbound Marketing Integration HubSpot CRM is known for its seamless integration with inbound marketing tools. As one of the biggest CRM companies in India, HubSpot CRM offers a free and robust platform.
It helps businesses manage their sales pipelines, track customer interactions, and automate marketing efforts. This makes it an excellent choice for small to medium-sized businesses looking to align their marketing and sales strategies.
Key Features
- Contact Management
- Opportunity pipeline (Deals)
- Task Management
- Email integration and tracking
Third-Party Ratings
- Capterra: 4.5/5
- G2: 4.4/5
- Software Suggest: 4.5/5
- TechJockey: 4.9/5
Pricing
- Starter Tier- Starts at INR 1658/core seat/month
- Professional Tier- Starts at INR 8289/sales seat/month
- Enterprise Tier- Starts at INR 12433/sales seat/month
5. Pipedrive: Intuitive Visual Sales Pipeline
Pipedrive stands out with its intuitive visual sales pipeline, designed to help sales teams effortlessly manage and track deals.
As a leading CRM company in India, it offers a user-friendly interface with customizable stages, allowing businesses to prioritize tasks and focus on high-value opportunities.
Pipedrive’s advanced reporting and automation features empower teams to streamline their sales processes, boost efficiency, and enhance conversion rates, making it a top choice for growing businesses.
Key Features
- Pipeline management
- Lead generation
- Workflow automation
- Integrations
Third-Party Ratings
- Capterra: 4.6/5
- G2: 4.2/5
- Software Suggest: 4.5/5
- TechJockey: Not rated
Pricing
- Essential- INR 820/user/month
- Advanced- INR 1649/user/month
- Professional- INR 3305/user/month
- Power- INR 4134/user/month
- Enterprise- INR 4962/user/month
Conclusion
In 2024, India’s top 5 biggest CRM companies are delivering cutting-edge, customized solutions to address the evolving needs of businesses.
As the CRM landscape becomes more competitive, selecting the right solution is key for businesses looking to strengthen customer relationships, optimize workflows, and fuel growth.
By adopting the right CRM strategy, companies can not only tackle current challenges but also ensure long-term success and adaptability in the future.
We at KG CRM SOLUTIONS provide you with the best CRM solutions in India. Our certified Zoho developers help you to build your online database. Lets connect and grow more!