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Top 10 Keap Alternatives in 2023 [Updated Guide]

Top 10 Keap Alternatives in 2023

In the dynamic realm of business technology, where adaptability and efficiency reign supreme, selecting the right Customer Relationship Management (CRM) and marketing automation software can be the linchpin of success. For years, Keap has been a stalwart choice for many businesses, offering a robust suite of tools for managing customer relationships and marketing endeavours.

However, the digital landscape evolves at a breakneck pace, and staying ahead often demands exploring alternatives. This comprehensive guide unveils the Keap Alternatives 2023 – a meticulously curated list of the top 10 alternatives to Keap, offering businesses a fresh perspective on CRM and marketing automation solutions.

The Importance of CRM and Marketing Automation

Before delving into the alternatives, it’s crucial to understand why CRM and marketing automation are vital in today’s business landscape. These systems streamline customer interactions, automate marketing tasks, and provide invaluable insights, ultimately driving growth and efficiency.

What Is Keap?

Keap provides customer relationship management (CRM) and marketing automation software to all sizes of industries.  It is designed to help small businesses manage customer relationships, streamline their marketing efforts, and automate various aspects of their sales and marketing processes.

Keap’s CRM system allows businesses to keep track of their contacts, manage leads, and store important customer information. It also includes features for email marketing, sales automation, and e-commerce, making it a comprehensive solution for businesses looking to grow and manage their customer base effectively.

The Evolution of Keap

Keap, formerly known as Infusionsoft, has had a transformative journey over the years. From its origins as a simple email marketing tool, it has grown into a comprehensive CRM and marketing automation platform.

However, the question arises: Is Keap still the ideal choice in 2023?

The Need for Alternatives

While Keap continues to serve many businesses well, the competitive landscape has expanded, bringing forth innovative alternatives that cater to different needs and preferences. As businesses diversify, so too should their software options.

The Selection Process

Choosing the right CRM and marketing automation software is not a one-size-fits-all endeavour. The selection process for our top 10 Keap alternatives in 2023 considered various factors, including:

  • Key Features: Each alternative’s unique offerings and functionalities.
  • Pricing Structures: The affordability and flexibility of pricing plans.
  • Integration Capabilities: How well the software integrates with other essential business tools.
  • User-Friendliness: The intuitiveness of the user interface for businesses of all sizes.
  • Customer Support: The quality of support available for users.

Now, let’s dive into the top 10 Keap alternatives that have made the cut in 2023:

1. Zoho CRM

Overview: Zoho CRM is a powerhouse in the CRM space, known for its comprehensive suite of features that cater to businesses of all sizes. It provides a 360-degree view of customer data, helping businesses make informed decisions.

Key Features: Zoho CRM offers sales automation, analytics, email marketing, and social CRM capabilities, along with AI-driven insights.

Pricing: Zoho CRM offers a range of pricing plans, including a free version and flexible paid plans to accommodate different budgets.

Integration Options: It seamlessly integrates with popular tools like G Suite, Office 365, and various third-party applications.

User Experience: Zoho CRM is lauded for its user-friendly interface and customizable dashboards, making it accessible to users with varying levels of technical expertise.

Customer Feedback: Users appreciate Zoho CRM’s functionality and cost-effectiveness, making it a formidable Keap alternative in 2023.

2. HubSpot CRM

Overview: HubSpot CRM is renowned for its user-centric approach, offering a robust set of tools for sales, marketing, and customer service.

Key Features: HubSpot CRM boasts features like lead management, email marketing, live chat, and customer feedback management.

Pricing: HubSpot CRM offers a free version and a range of paid plans, making it accessible to businesses of all sizes.

Integration Options: It integrates seamlessly with HubSpot’s marketing and sales hubs and various third-party applications.

User Experience: HubSpot CRM is praised for its intuitive interface and wealth of educational resources, empowering users to make the most of the platform.

Customer Feedback: Users commend HubSpot CRM’s ease of use and its ability to streamline sales and marketing efforts.

3. Salesforce

Overview: Salesforce is an industry giant, known for its cloud-based CRM software that caters to businesses of all scales, from startups to enterprises.

Key Features: Salesforce offers a wide array of features, including sales automation, marketing automation, analytics, and AI-driven insights.

Pricing: Salesforce provides various pricing tiers, ensuring scalability and flexibility for businesses.

Integration Options: It offers a robust marketplace of third-party apps and seamless integration with numerous tools.

User Experience: While Salesforce is feature-rich, it may require a learning curve for some users, but its extensive documentation and support can help.

Customer Feedback: Salesforce’s reputation as a CRM leader is reflected in user reviews, emphasizing its adaptability and scalability.

4. Pipedrive

Overview: Pipedrive is a CRM built with sales teams in mind, offering a straightforward approach to managing leads and deals.

Key Features: Pipedrive focuses on sales pipeline management, contact management, and automation, streamlining sales processes.

Pricing: It provides competitive pricing, making it an attractive choice for smaller businesses.

Integration Options: Pipedrive integrates seamlessly with numerous tools, enhancing its functionality.

User Experience: Users appreciate Pipedrive’s simplicity and the clarity it brings to their sales processes.

Customer Feedback: Pipedrive is hailed for its user-friendly interface and its role in boosting sales team productivity.

5. ActiveCampaign

Overview: ActiveCampaign stands out as a versatile marketing automation platform, catering to businesses looking to optimize their email marketing and automation efforts.

Key Features: It offers features like email marketing, marketing automation, sales automation, and customer segmentation.

Pricing: ActiveCampaign offers various pricing tiers, with affordability as a key selling point.

Integration Options: It integrates seamlessly with a range of email marketing and CRM tools, enhancing its capabilities.

User Experience: Users find ActiveCampaign intuitive for email marketing and automation tasks, empowering them to create personalized customer journeys.

Customer Feedback: ActiveCampaign’s ability to drive personalized marketing campaigns and its affordable pricing draw praise from users.

6. Insightly

Overview: Insightly is a CRM designed for small and medium-sized businesses, focusing on project management, contact management, and sales automation.

Key Features: Insightly’s feature set includes project management, email tracking, and lead and contact management.

Pricing: It offers competitive pricing, making it accessible to smaller businesses.

Integration Options: Insightly integrates with various productivity and collaboration tools, enhancing its capabilities.

User Experience: Users appreciate Insightly’s simplicity and its role in streamlining project and contact management.

Customer Feedback: Insightly is commended for its ease of use and its support for efficient project and contact management.

7. Infusionsoft by Keap

Overview: Infusionsoft by Keap, the predecessor of Keap, remains a potent CRM and marketing automation tool known for its robust features.

Key Features: It offers features such as email marketing, automation, and customer segmentation.

Pricing: Infusionsoft by Keap offers pricing plans tailored to businesses of varying sizes, with scalability in mind.

Integration Options: It seamlessly integrates with various e-commerce and payment platforms, enhancing its functionality.

User Experience: Users find Infusionsoft by Keap intuitive for email marketing and automation tasks, facilitating customer engagement.

Customer Feedback: Infusionsoft by Keap’s loyal user base appreciates its marketing automation capabilities and lead nurturing.


Overview: is renowned for its versatile work operating system, which can be adapted to various business processes, including CRM.

Key Features: offers features like project tracking, workflow automation, and task management.

Pricing: It offers pricing plans tailored to different business needs, providing flexibility.

Integration Options: integrates seamlessly with numerous tools, making it adaptable to various workflows.

User Experience: Users find’s visual interface and customization options valuable for streamlining work processes.

Customer Feedback: is praised for its adaptability and its role in improving collaboration and project management.

Also Read: Keap vs Zoho CRM: Choosing the Right Fit for Your Small Business

9. Pardot

Overview: Pardot is Salesforce’s marketing automation solution, designed for B2B marketing teams looking to drive leads and sales.

Key Features: Pardot offers features like lead nurturing, email marketing, and ROI reporting, enhancing B2B marketing efforts.

Pricing: It provides pricing tiers suitable for businesses of different sizes, with scalability in mind.

Integration Options: Pardot seamlessly integrates with Salesforce and various B2B marketing tools, maximizing its impact.

User Experience: Users appreciate Pardot’s alignment with B2B marketing needs, empowering them to nurture leads effectively.

Customer Feedback: Pardot’s role in boosting B2B marketing strategies and its tight integration with Salesforce receive positive reviews.

10. Marketo

Overview: Marketo, an Adobe company, is a robust marketing automation platform designed for enterprises looking to drive marketing and sales efforts.

Key Features: Marketo offers features like lead management, email marketing, and analytics, enhancing marketing strategies.

Pricing: Marketo caters primarily to enterprises and provides custom pricing plans tailored to their needs.

Integration Options: It seamlessly integrates with Adobe’s suite of products and various marketing and sales tools, amplifying its capabilities.

User Experience: Marketo offers a comprehensive yet complex platform that may require training but empowers enterprises to drive sophisticated marketing campaigns.

Customer Feedback: Marketo’s role in enabling large-scale marketing strategies and its integration with Adobe products are highly regarded.


In conclusion, when it comes to choosing the Top 10 Keap Alternatives in 2023, Zoho CRM stands out as a compelling choice. Zoho CRM offers robust features and capabilities that cater to businesses of all sizes and industries. Its user-friendly interface, customizable workflows, and extensive integration options make it a powerful tool for managing customer relationships, sales, and marketing efforts.

One of the key advantages of Zoho CRM is its scalability, allowing businesses to start with the essentials and expand as they grow. With a wide range of add-ons and apps available within the Zoho ecosystem, users can tailor their CRM solutions to meet their specific needs.

The world of CRM and marketing automation is teeming with options, and the top 10 Keap alternatives in 2023 represent a diverse array of choices. While Keap remains a solid performer, businesses seeking innovation and a tailored fit will find compelling options among these alternatives.

As you embark on your journey to select the ideal CRM and marketing automation software for your business, consider your unique needs, budget, and growth plans. In this dynamic landscape, adaptability and efficiency are the keys to thriving in 2023 and beyond.

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