CRM, Customer Relations Management, is a tool that assists in managing and streamlining interactions between you and your customers. It offers a unique set of organised data to refer back to when needed.

So, what are the implications of not having a CRM in place?

Let us start off by saying we comprehend where you are coming from. Zoho CRM Sofware brings an entirely new system which means it has ventured into territory for you and your team. Everyone knows how much of a pain learning curves can be, especially on a corporate level.

A CRM is an entirely new system, meaning it’s an unventured territory for you and your employee. And everyone knows how much of a pain learning curves can be, especially on a corporate level.

And then there’s also the ROI factor. Sure, you’ve read about it helping all these other startups and businesses, but all these startups aren’t your business. Right? How much of a good fit will it be, to begin with?

“A recent survey revealed that for companies that use a CRM, the average return on their technology investment is $8.71 for each dollar spent.”

Source: Nucleus Research 

So, that’s why we’re writing this blog.

Its purpose is to put a much-needed twist to the benefits of having a CRM and shows you what happens when you don’t.
And to ensure these points are as factual as possible, we’ll be quoting key stats that we believe fit into the equation.

Let’s see what makes having a CRM worth it. Let’s get into The Pitfalls of Not Having a CRM.

No CRM = A Disorganised System

Saying that having no  CRM means having a disorganised system is a pretty harsh allegation, but to some extent, it’s true. Customer data needs to be stored somewhere, somehow.

That’s a no-brainer. If a customer calls in, you’ll take their details to follow up. When an old-time client comes by the office, you’ll need to rely on more than just muscle memory to help them out or get them signing, maybe another deal off too.

Now, when you take a step back and look at the bigger picture, it’ll be more than just you are using and looking for an email thread to reach out to those rusty dormant deals you only missed. Your team will need autonomy, and they’ll need data.

The type of data will vary, but the inevitable fact would be that they’ll need it. And when they do, chances are they won’t be too happy having to look through rows and columns of numbers to find the right one.

That’s where a CRM will help. As hinted earlier, having no CRM won’t necessarily mean you’ll be swimming in a pool of unbridled, unstructured numbers and strings, but it will mean your systems can be much cleaner and processes a lot clearer.

So here’s why and how we think having a CRM will help you chlorinate your business’s information systems.

(See what we did there?)

So, What Makes a CRM so Organised?

To answer this question, we’ll look at two crucial types of data records: Individual Data and Mass Data Capabilities.

Individual Data

A CRM lets you keep all your client’s contact information, complicated requirements, past and future activities and even side notes about your clients all in one place under a single, intuitive view.

The “data structures” adopted here can be customized as you need and are designed to enable flexibility when it comes to using the data :

Permissions, collaborations, automation and third-party integrations are all features that become an option due to this structure, and, as we’ll see shortly, are all top contenders for the “Fear Of Missing Out” (or FOMO) of not having a CRM.

Mass Data Capabilities

Besides individual client data, a CRM gives you a massive data bank of past, present and future contacts (or leads you might want to reach out to).

And these, too, with advanced configured assessments of those contacts, so you won’t have to go through them one at a time to recall which ones you want to reach out to. Your Deals Modules and Record Tags will sort that out for you!

How might this help your business?

Without a CRM, businesses fall into the trap of having to go out and look for leads to reach out to. Especially when dealing with B2B clients. And, as mentioned earlier, the CRM specialises in organising your data, so whenever a lead comes through, be it through a call or someone you might’ve met at a networking event, it’s just a few clicks on your phone even, and the client data is automatically stored in the database.

A CRM allows you to cater for all of the unique process flows of your clients at a large volume, which saves you both time and effort in sorting out the information and instead gives you more time actually to put it to good use.

The significance of having your Customer relations data stored in an intuitive system like the CRM is reflected when you try to maintain customer service standards throughout a sales and marketing staff team.

This is because the system’s natural features enable more transparent communication between team members regarding clients and contacts, provides a personalised customer experience, and gives your team a detailed history for each record in case those old-time clients swing by.

Read Also: Features & Benefits of Zoho CRM Software

So, the first thing you’ll be missing out on when choosing the more primitive means of data collection is an organised and collaborative system that can directly impact your customer service and overall company efficiency, so basically, two major players in how your company is viewed.

No CRM = More Manual Labour!

One of a CRM’s most significant plus points is its mass automating capabilities.

Generally, moving into a tech-savvy, modern solution for your business means receiving a better, tech-savvy modern solution to store and automate your data. And what’s more tech-savvy than sales automation?

As technology becomes more and more advanced, so do businesses with the need for a system that allows more native and functional complexity than the generic Excel sheets. The need to streamline costs, personalise services and seek out constant improvement in business processes becomes second nature.

This is where a CRM comes in. It gives your business the necessary tools to cut costs while still improving service quality potentially, and one of the main ways it does this is by cutting the amount of manual input involved.

Just to give you a rundown on the CRM’s tenacity in automation, here’s a list of relevant features our favourite CRM offers :

  • The Set Up of Custom Workflows.

  • Webhooks Configuration Options.

  • Assignment Rules & Customizable Accessibility Options.

  • Scoring, Escalations, and Stage-Based Rules.

  • Automated Schedules and Actions.

  • A variety of Marketing automation like Lead Nurturing and Card Scanners.

So, for this pitfall, having no CRM means no sales automation, which means missing out on a bunch of excellent automation tools and workflows; you’re basically choosing to get out of a direct leeway into an improved sales process and enhanced infrastructures for your data management and records.
Without a CRM, Your Team Will Be Working With One Hand Behind Their Back. 

When you think of implementing newer technologies in your business, an integral part of that decision will be the computerised, analytical side of things. How much easier does the data extrapolation become?

And that’s where these reports come into play. A modern CRM doesn’t just keep your data all in one place. It lets you keep track of the data too.

From finding out the quality of leads, your sales reps bring to how well your current business processes are working, a CRM will give you a detailed account of what your data means.

This extends to more than just the Sales sides of things; Your Marketing, Customer Service and Business Development sectors are all lined up to benefit from a CRM tool.

So, as you can imagine, opting out of a CRM here would really just take you backwards a step into a more primitive solution, while the world moves towards a system that enables smarter decision making and drastically improved implementation times.

And that’s not fair play. Is it?

Wrapping Up 

So, to wrap this guide / CRM glorifying blog up, we’d say that without a CRM :

  • One, you’re looking at an ocean of data that’s extremely easy to lose track of.
  • Two, you’re missing out on making your life easier by utilising the modern-day CRM’s automation capabilities.
  • And Three, you’re saying no to quicker and more efficient insights into how your business is performing, both with numbers and with clients.

KG CRM Solutions are one of the leading Zoho Partner in India. Book an appointment for the best Zoho CRM Software.