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Best Free Email Marketing Software in Australia

Best Free Email Marketing Software in Australia

Finding the best free email marketing software in Australia is tricky because it can be a strategic decision for businesses, especially those operating on a tight budget or just starting with their online marketing efforts. However, free email marketing software comes with limited features and lack security features.

You can’t depend on them to manage your email management processes and protect your data. We have implemented the best email marketing software and found Zoho Mail Software that will keep your data safe, suitable for email engagement and the best email software that works with Australia without any inconvenient restrictions.

Of all the email marketing software in 2023, we selected Zoho Mail because it provides Custom Domain Email Hosting, Ad-Free Experience, 25GB Storage, Mobile Accessibility, Security Features like Two-factor authentication (2FA) for enhanced security and Secure Socket Layer (SSL) encryption for data protection during transit.

So, you can try Zoho Mail’s free trial without any risk. Let’s dive into the blog and explore more about the best free email marketing software in Australia 2023!

Short on Time? Here Are the Best Free Email Marketing Software Australia in 2023

Here’s a quick guide on the best free email marketing software in Australia in 2023!

  • Zoho Mail – the best free email marketing software in Australia: It is a comprehensive email solution that extends beyond basic email functionality. In addition to providing a secure and reliable email platform, Zoho Mail includes integrated features for collaboration and productivity. Zoho Mail’s emphasis on security ensures that sensitive data is protected, making it a reliable choice for businesses looking for a holistic email and collaboration solution. The seamless integration with other Zoho applications further enhances users’ overall productivity and efficiency. It also offers 15-day free trial for the Mail Premium plan.
  • Vision6 –  powerful free email marketing platform: It is known for its user-friendly features and robust capabilities. Vision6 offers an intuitive drag-and-drop editor, allowing users to effortlessly create visually appealing email campaigns without the need for extensive design skills. The platform also offers advanced automation tools, enabling users to set up complex workflows and trigger personalized content based on user interactions. Vision6’s commitment to simplicity and effectiveness makes it a go-to choice for businesses looking to streamline their email marketing efforts.
  • Omnisend – free email marketing platform: It goes beyond traditional email marketing, specializing in omnichannel solutions. One of its key features is the seamless integration of email with SMS, push notifications, and other channels, allowing businesses to create a cohesive and engaging customer experience. Omnisend’s automation capabilities stand out with highly customizable workflows, empowering users to tailor the customer journey according to specific behaviours and preferences.

Best Free Email Marketing Software for Australia — Full Analysis (Updated in 2023)

We at KG CRM Solutions – authorized partners of Zoho in Australia tested the best free email marketing software for Australia and listed them to help you get the best choice!

Zoho Mail: The Best Free Email Marketing Software in Australia

Zoho Mail Image

Zoho Mail is the best free email marketing in Australia, offering a robust set of features that cater to businesses of all sizes. The software’s user-friendly interface and powerful functionalities make it an ideal solution for those seeking a reliable and efficient email marketing tool.

Top 5 Key Features of Zoho Mail:

  • Intuitive Interface: Zoho Mail boasts an intuitive and user-friendly interface, making it easy for marketers to create, customize, and send emails without the need for extensive technical knowledge. The drag-and-drop editor allows for seamless design customization, ensuring that your marketing messages are visually appealing and engaging.
  • Automation and Workflow: Zoho Mail excels in automation, enabling marketers to streamline their campaigns. With workflow automation, users can set up triggers, actions, and follow-up sequences, ensuring that the right messages reach the right audience at the right time. This feature is crucial for nurturing leads and optimizing conversion rates.
  • Analytical Tools: The software provides in-depth analytics to track the performance of email campaigns. Marketers can gain valuable insights into open rates, click-through rates, and subscriber behavior. This data empowers businesses to make informed decisions, refine their strategies, and enhance the overall effectiveness of their email marketing efforts.
  • Segmentation and Personalization: Zoho Mail allows for precise audience segmentation based on various criteria, such as demographics, behavior, or engagement history. This segmentation capability, combined with personalized content options, ensures that emails are tailored to specific audience segments, increasing the likelihood of engagement and conversions.
  • Integration Capabilities: Zoho Mail seamlessly integrates with other Zoho applications as well as third-party tools, enhancing its versatility. This integration capability facilitates a smooth workflow by connecting email marketing efforts with customer relationship management (CRM) systems, e-commerce platforms, and more.

Zoho Mail’s strength lies in its ability to provide comprehensive email marketing solutions that empower businesses to connect with their audience effectively. The platform’s commitment to user-friendly design, robust automation, detailed analytics, segmentation, personalization, and seamless integration makes it an outstanding choice for businesses in Australia.

Also Read: Best Email Management Software in Australia 2023


  • Free Tier: Zoho Mail offers a free plan, making it accessible to businesses with budget constraints.
  • User-Friendly Interface: The intuitive design ensures that both beginners and experienced marketers can navigate the platform effortlessly.
  • Automation and Workflow: Powerful automation features save time and improve the efficiency of email marketing campaigns.
  • Detailed Analytics: In-depth analytics provide actionable insights for optimizing email marketing strategies.
  • Integration Capabilities: Seamless integration with other Zoho applications and third-party tools enhances the overall functionality.


  • Learning Curve: While the interface is user-friendly, some users may experience a learning curve when exploring advanced features.
  • Limited Features in Free Plan: While the free plan is a great starting point, businesses may find limitations in advanced features compared to paid alternatives.

Vision6: Powerful Free Email Marketing Platform


Vision6 stands as a powerful email marketing platform, catering to the diverse needs of businesses seeking to enhance their communication and engagement strategies. With a range of advanced features, Vision6 has positioned itself as a go-to solution for marketers looking to create impactful and targeted email campaigns.

Top 5 Key Features of Vision6:

  • Automation and Journeys: Vision6 excels in automation, allowing marketers to create intricate customer journeys. This feature enables the creation of personalized experiences based on user behavior, ensuring that the right messages are delivered at the most opportune times.
  • Advanced Segmentation: The platform offers robust segmentation capabilities, allowing users to precisely target their audience based on various criteria. Marketers can leverage advanced segmentation to tailor messages, promotions, and content to specific customer segments, maximizing the relevance and impact of their campaigns.
  • Dynamic Content: Vision6 supports dynamic content, enabling marketers to create personalized emails that automatically adapt based on recipient data. This dynamic approach ensures that each recipient receives content that is tailored to their preferences, behaviors, or demographics, leading to increased engagement.
  • Real-time Analytics: Vision6 provides real-time analytics and reporting tools, offering insights into campaign performance as it happens. Marketers can track key metrics, such as open rates and click-through rates, and make data-driven decisions to optimize and refine their email marketing strategies on the fly.
  • A/B Testing: The platform facilitates A/B testing for email campaigns, allowing marketers to experiment with different elements, such as subject lines, content, and images. This feature helps optimize campaigns by identifying the most effective components and refining future strategies based on proven results.

Vision6’s feature-rich platform is designed to empower marketers with tools that go beyond basic email marketing. The combination of automation, advanced segmentation, dynamic content, real-time analytics, and A/B testing sets Vision6 apart as a comprehensive solution for businesses looking to elevate their email marketing efforts.


  • Robust Automation: Vision6’s automation capabilities enable the creation of sophisticated and personalized customer journeys.
  • Advanced Segmentation: Precise segmentation options allow for highly targeted and relevant messaging to specific audience segments.
  • Dynamic Content: The platform supports dynamic content, enhancing personalization and engagement in email campaigns.
  • Real-time Analytics: Marketers can access real-time analytics, gaining immediate insights to refine and optimize their campaigns.
  • A/B Testing: A/B testing functionality empowers marketers to experiment and improve the effectiveness of their email campaigns.


  • Learning Curve: Some users may experience a learning curve when navigating the advanced features of Vision6.
  • Cost: While the platform offers powerful features, the cost may be a consideration for small businesses with limited budgets.

Omnisend – Free Email Marketing Platform


Omnisend has emerged as a standout in the realm of email marketing, offering a powerful yet free platform that caters to the diverse needs of businesses seeking effective communication and engagement with their audience. With a focus on simplicity and functionality, Omnisend provides a range of features that make it an attractive option for businesses looking to boost their email marketing efforts without breaking the bank.

Top 5 Key Features of Omnisend

  • Multichannel Marketing Automation: Omnisend allows marketers to go beyond email and engage with customers through various channels, including SMS and push notifications. This multichannel approach enables a more comprehensive and integrated marketing strategy, ensuring that messages reach customers through their preferred channels.
  • Segmentation and Targeting: The platform offers robust segmentation capabilities, allowing marketers to create highly targeted and personalized campaigns. With detailed segmentation options based on customer behavior, preferences, and demographics, businesses can tailor their messages to specific audience segments for increased relevance and effectiveness.
  • Automation Workflows: Omnisend simplifies the automation process with intuitive workflows. Marketers can easily set up automated sequences for onboarding, cart abandonment, and other customer touchpoints. This feature streamlines marketing efforts, saving time and ensuring that customers receive timely and relevant messages throughout their journey.
  • Dynamic Content: Omnisend supports dynamic content, allowing marketers to create personalized emails that adapt based on recipient data. Dynamic content enhances the level of personalization, leading to increased engagement and conversions as recipients receive content tailored to their preferences.
  • Built-in Signup Forms: The platform provides customizable signup forms that can be easily integrated into websites and landing pages. This feature simplifies the process of growing and managing subscriber lists, ensuring that businesses can capture leads and expand their audience effortlessly.

Omnisend’s wonderful features are tailored to meet the needs of modern marketers, combining user-friendly design with powerful functionalities. The platform’s focus on multichannel marketing, robust segmentation, automation workflows, dynamic content, and built-in signup forms makes it an appealing choice for businesses looking to enhance their email marketing efforts.


  • Free Plan: Omnisend offers a free plan with essential features, making it accessible for businesses with budget constraints.
  • Multichannel Marketing: The ability to engage with customers through email, SMS, and push notifications provides a holistic marketing approach.
  • User-Friendly Interface: Omnisend’s intuitive design makes it easy for users of all levels to navigate and utilize its features effectively.


  • Limited Features in Free Plan: While the free plan is a great starting point, businesses may find limitations in advanced features compared to paid alternatives.
  • Learning Curve for Advanced Features: Some users may experience a learning curve when exploring and implementing the more advanced features of Omnisend.

Comparison of the Best Free Email Marketing Software in Australia

Here’s a comparison of the best free email marketing software in Australia!

FeatureZoho mail logovision6 - new logoomnisend logo
Email MarketingNo (Zoho Mail primarily focuses on email hosting)YesYes
IntegrationZoho Suite, third-party appsVarious integrations including CRM, eCommerce, etc.eCommerce, CRM, and other third-party integrations
AnalyticsBasicAdvanced analytics and reportingAdvanced analytics and reporting
TemplatesLimitedCustomizable templatesCustomizable templates
PricingFree plan, Paid plans start at $1/user/monthCustom pricing based on features and contactsCustom pricing based on features and subscribers
Rating (as of 2022)4.5/54.3/54.4/5

Why do People Need Email Marketing Software in Australia?

Email marketing software is essential for businesses in Australia to streamline and enhance their marketing efforts. This technology enables businesses to efficiently manage and automate their email campaigns, ensuring targeted and personalized communication with their audience.

With the capability to segment email lists based on demographics, preferences, and behaviors, Australian businesses can tailor their messages to specific customer segments, thereby increasing the relevance of their content and improving engagement.

Moreover, the best email marketing software in Australia provides valuable analytics tools, allowing businesses to track the performance of their campaigns in real-time. Through detailed metrics such as open rates, click-through rates, and conversion rates, companies can gain insights into the effectiveness of their strategies and make data-driven decisions to optimize future campaigns.

The automation features also save time and effort by scheduling emails, triggering responses based on customer actions, and nurturing leads through the sales funnel. Overall, email marketing software is a crucial asset for Australian businesses, empowering them to deliver targeted, measurable, and impactful marketing campaigns.

How Zoho Authorized Partners in Australia can help with Zoho Mail?

Authorized partners of Zoho in Australia can sell, manage, and implement Zoho solutions. They can provide Zoho training, Zoho Support, and Implementation services that can make the most of your technology investment.

Zoho partners in Australia play a pivotal role in assisting businesses with Zoho Mail by offering specialized expertise in implementing and optimizing the email platform. These partners provide tailored solutions, ensuring seamless integration of Zoho Mail into the client’s existing infrastructure and business processes.

Their proficiency extends to customization, migration assistance, and ongoing support, maximizing the efficiency and reliability of Zoho Mail for the end user.

Additionally, Zoho partners like KG CRM Solutions deliver valuable insights and training to clients, helping them harness the full potential of Zoho Mail’s features. From security configurations to workflow optimization, these partners contribute to a smooth and productive email experience, aligning Zoho Mail with the unique needs and goals of the businesses they serve.

Tips Choosing the Best Free Email Marketing Software in Australia

When selecting the best free email marketing software in Australia, consider the following tips to ensure it aligns with your business needs:

  • Feature Set: Evaluate the features offered by different platforms. Look for key functionalities such as ease of use, customization options, automation capabilities, and analytics tools. Ensure the software provides the necessary features to meet your specific marketing goals.
  • User-Friendly Interface: Choose a platform with an intuitive and user-friendly interface. This is crucial for efficient campaign creation and management, especially if you or your team are new to email marketing.
  • Scalability: Consider the scalability of the software. As your business grows, you may need more advanced features and increased capacity. Ensure the chosen platform can accommodate your future needs without requiring a disruptive transition.
  • Integration: Check if the email marketing software integrates seamlessly with other tools and platforms you use, such as CRM systems or e-commerce platforms. Integration facilitates a more cohesive and efficient marketing ecosystem.
  • Delivery and Reporting: Assess the platform’s deliverability rates and reporting capabilities. Reliable delivery ensures your emails reach the intended audience, and robust reporting tools help you analyze the success of your campaigns.
  • Compliance and Security: Ensure the software complies with data protection regulations, especially in the context of Australian privacy laws. Additionally, prioritize platforms with robust security measures to safeguard your email lists and sensitive customer information.
  • Customer Support: Consider the level of customer support provided by the email marketing software. Reliable support is crucial for troubleshooting issues and receiving assistance when needed, ensuring uninterrupted marketing operations.

By carefully evaluating these factors, you can choose the best free email marketing software in Australia that suits your business requirements and sets the foundation for successful campaigns.

Quick Guide: How to Set Up Zoho Mail in Australia in 3 Easy Steps

You can set up Zoho Mail for small businesses in Australia in 3 quick steps!

  • Sign Up for Zoho Mail by visiting its website
  • Access the Zoho Mail dashboard, Set up email addresses, and user accounts, and customize preferences.
  • Use Zoho’s migration tools for a seamless data transfer and Integrate Zoho Mail with other apps and tools.

FAQs on the Best Free Email Marketing Software in Australia

Is there truly free email marketing software available in Australia?

Yes, many free email marketing software are available in Australia but all of them come with limited features. We recommend getting Zoho Mail which offers free plans with multiple features.

What features are typically included in free email marketing software for Australian businesses?

Free plans often include basic features such as email creation, list management, and basic analytics. However, advanced functionalities like automation, A/B testing, and detailed reporting may be limited. It’s crucial to assess the feature set to ensure it meets your specific marketing needs.

Are there any restrictions or considerations for using free email marketing software in Australia?

While free plans provide cost-effective solutions, they often have subscriber or email-sending limits. Ensure the software complies with Australian data protection laws, and be mindful of potential restrictions as your subscriber list grows. Evaluate the scalability and upgrade options to accommodate your business’s future requirements.


When seeking the best free email marketing software in Australia, it’s essential to weigh the features, scalability, and user-friendliness of available options. While several platforms offer viable solutions, Zoho Mail stands out as the top choice for businesses in Australia.

With its intuitive interface, robust feature set, and seamless integration capabilities, Zoho Mail provides a comprehensive and user-friendly email marketing solution.

The platform’s commitment to security, compliance with data protection regulations, and reliable customer support further enhance its appeal. For Australian businesses looking for an effective, scalable, and free email marketing solution, Zoho Mail emerges as the preferred option, offering a powerful tool to drive successful and targeted marketing campaigns.