What is the manufacturing industry?
Manufacturing means to create or form goods with the help of various inputs like land, labor, capital, and entrepreneur. It involves activities that range from handicraft to high-tech applications.
The manufacturing industry has a lot of branches. The automotive, furniture, footwear, textile, electronics, printing, construction etc., are some industries that fall within the ambit of manufacturing.
Because of the ever-increasing economic activities, there has been a need to transform the operations of the manufacturing concerns. A befitting solution to the problem of keeping up with the pace of economic activities is to digitize the manufacturing industry. Let us assess the need for digitizing this industry with the following discussion.
Problems with running the manufacturing industry without digitization.
With globalization, there has been a constant burden upon a manufacturer to meet the consumer’s needs. The business runs on a simple component of planning. Traditionally, the planning work was left to the higher authorities, while the job of the lower level worker was only to manufacture. There was a communication gap between the management and the workers. It often created strife between the two.
There was a lot of time involved in demand forecasting, production planning, and supply planning. Any interruption in the global trade flows made the manufacturing concerns halt their operations. It was also difficult to monitor employee safety, operational efficiency, asset productivity, and product quality.
Digitization has helped to a great extent in solving these traditional problems.
How can we digitize the Manufacturing industry?
If you are running a manufacturing business wanting to make the most out of it, digitization can help you. To begin with, you can invest in Zoho CRM so that your manufacturing concern reaches its peak.
It’s time to shift from conventional tools to Manufacturing CRM. CRM software will help you understand the customer’s needs and requirements and enhance your relationship with them. The built-in analytics and reporting features of CRM software aid you in storing information and providing insights into your marketing strategies.
The use of Artificial intelligence in the Manufacturing industry can track the time involved in many activities. You can directly get in touch with your customers and focus on producing high-quality goods.
How can Zoho CRM help your manufacturing business grow?
With the help of CRM software, you can streamline your operations for manufacturing the items. The information about the suppliers, customers, and intermediaries is available on the CRM. It lets you connect with these parties with a single click of the mouse. A Manufacturing CRM software promotes efficient time management and helps you meet deadlines.
Your sales team would turn out to be exceptionally successful if you centralized the information of all your customers and prioritized leads based on when they plan to purchase something from you.
The use of Manufacturing CRM in your business also lets you see the details of unattended customers. With CRM software in use, you can dig deeper into the customer’s profile and find out about the product they viewed on your website.
Managing your leads with the help of CRM
Keeping track of your customers can be very time-consuming. A Manufacturing CRM software lets you connect with your customers to update them about the sales appointments. You can manage them effectively by taking care of their requirements. You can easily update the customization requirement on the CRM and track the status of the product delivery to the customer.
Comparison between the traditional and digital methods of running manufacturing business
| Basis of comparison | Tradional Way | Using Zoho CRM |
|---|---|---|
| Time | There was a high time involvement for carrying on various activities like demand forecasting, connecting with suppliers, etc. | Manufacturing CRM promotes more accurate demand forecasting in less time. |
| Sales forecasting | One had to work hard to get valuable insights into consumer behavior to find data for forecasting future sales and growth. | CRM provides you with smart insights and analytics to assist you in accurate sales forecasting. |
| Supply chain management | Keeping a track of the supply chain with the traditional way of running business was a complex procedure. | CRM makes the supply chain run in an effective and efficient manner. |
| Customer management | It was tough to keep track of all your customers. To leave your customers satisfied was a distant dream for many manufacturers. | Manufacturing CRM facilitates your business to give personalized experiences to your customers. |
| Business reach | Your business was limited to the area in which you operated. | Manufacturing concerns can take on the global platform since the CRM helps them expand their customer reach. |